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This website states the following, "Sri Ramalingeswara Modern Rice Mill SRMRM was started in 1982 by S Krishna Reddy." We analyzed that the web page also stated " In the last three decades, SKR has established SRMRM as a leading supplier of best quality premium rice." It also stated " Cow and Calf brand is our registered trademark, a well known and household brand across the globe. In the early 1980s, cow and calf has been a trendsetter by creating brand awareness among consumer." The header had Sri Ramalingeswara Modern Rice Mill as the highest ranking search term. It was followed by srmrm, srm rice mill, and srmrm kakinada which isn't as ranked as highly as Sri Ramalingeswara Modern Rice Mill. The next words they uses is kakinada rice mills. rice mills in east godavari was also included and might not be understood by web engines.